Archive for the ‘ Learning SEO ’ Category

Guide Your Web Content

Content is king. Everywhere a person can look to find information about how to make their website better, that message is found. Get quality content and make sure your website is fully optimized. Experts suggest that all the text for each page should have a certain percentage of a specific key word or phrase. If you carry this line of thinking too far, the website you create will end up looking and sounding boring and distant. Avoid letting SEO tactics guide your content. The content you create for each page on your website should have a reason behind it, other than its good for your SEO. It should be serving a purpose. Today, capturing the attention of visitors is a deed with a strict time limit. Getting to the point and focusing your content to the overall theme of your company’s message is practically necessary.

Its about 10 seconds. Frankly, I am being generous. Its probably less.

A visitor will click onto your landing page, give what they can immediately see a quick vertical glance, and decide to stay or click away. It happens that fast. It behooves you to get to the point on the home page and landing pages. Get your message across and the ideas you want to promote out in front.

Visitors and customers will respond positively to upfront, honest boasts, as apposed to the bad taste murky promises leave in your mouth. With the crazy amount of scams and gimmicks assaulting the senses on a daily basis, consumers crave companies that project sincerity, originality and stability. Reflect these qualities through commitment to one message to consumers and developing a reputation for delivering.

The method and focus should transition to each page of the website. Don’t leave me in suspense when I click to a new page on your site. Tell me why I am here and what this page is doing for me. Make sure the rest the the content reflects the original interest of the page. Mesh your efforts with the intent to increase on-site optimization, planning key words or phrases for each page of your website. This will not only optimize it, but help keep the focus of the content in line with the intent behind the pages creation. This method leads to original content creation that reflects well upon the company as a whole. Create content and become an authority because you are the authority and not because you faked it.

2010
10/08
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CATEGORY
On-site SEO
Online Marketing
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Broadcast Your Business the Right Way

Almost everyone has access to the internet nowadays.  Most households are online and it seems over half the world either has a smart phone, a laptop that can connect remotely or both.  Companies are not relying on the locals in their neighborhood for business anymore.  Your online store can be accessed by potential customers from anywhere now.  The question is: what do they find when they look up your website?

This is the age if instant satisfaction.  When people go looking for something online, they expect to find it right away.  None of your customers are likely to be web development or web design professionals, yet they know a professional website when they see one.  When visitors find you online, is your website encouraging them to do business with you or discouraging them?  For the majority of businesses online, it is the latter.  Potential customers find the website and are immediately disappointed with what they see.  As an online business, you have only seconds to capture the attention and satisfy the interests of visitors before they click away.  This places an incredible amount of importance on the aspects that make-up their first impression of your online storefront, so lets run through them:

Speed. When people come to your website, they expect it to load quickly, if not instantly.  Does your website take longer than five seconds to fully load its front page or any particular landing page?  Then you are losing customers before they can even view what your website has to offer.

Reliability.  Once your website loads, is the visitor immediately assaulted by advertisements and pop-ups?  If so, then here is another reason for possible customers to click away before sampling any content on your website.  No one likes pop-ups.  They are annoying, they distract from any measures taken on your page to entice the customer.  People associate such things with scams and viruses, giving the impression that your online storefront is unsafe.  Are there Google Ads on your website?  If you are selling a product or service, why would you want to distract your customers with other sales opportunities?  Make a decision,  is your website there to promote your business or is it just a portal to other businesses?

Professionalism.  The look and feel of your companies website must project an aura of professionalism.  Accomplishing this is much more difficult than it sounds.  There is no set formula or certain trick to perform here.  The design and functionality should come across as smooth and planned out.  Too many online storefronts look thrown together, cluttered.  If what the visitor first sees looks disorganized, then the company probably is as well.

Eye Catching.  A planned out website lets the customer know that you are serious.  To give the impression that you are the best at whatever it is you do, you need stylish, interactive applications that set your online business apart from the dozens of others in your industry.  Upon landing on your website, visitors should be hooked by your ‘Wow’ factor.  Make them utter the universal phrase for acceptance – ‘that’s cool’.

Clear and Concise Content.  Explain the product, service or message you want to convey quickly and in a manner that eliminates confusion.  Do not make your visitors guess.  Tell them exactly what you want them to know.  This is the time to be boastful about the great idea that has shaped your company and why anyone needs it.

A business with a sub-par website (or even worse, no website at all) is like a salesman without a business card.  If you want visitors to become customers, then impress and assure them of your companies professionalism the second they begin viewing.  Remember, the clock is ticking.

*This post is brought to you by Dotcomweavers, Inc.  Dotcomweavers has been in business for the last 6 years.  It began with just 3 professionals with a desire to help small businesses and entrepreneurs with great ideas create a web presence and become online successes.  Now, the business consists of 22 hand-picked professionals that excel in their areas of expertise.  The growing company is proud to provide the best in web development and design to businesses in the New Jersey and New York areas.

2010
09/16
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CATEGORY
Learning SEO
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Importance of Conversion

For the last month, I have been re-educating myself in on-site optimization tactics. In my rush, I did not get a full understanding of what my purpose should be, while I am conducting optimization of the site.

This entry is going to highlight some main areas and ideas for on-site optimization. These are the elements that need to be considered before formulating a plan of action.

The first thing you learn when introduced to SEO is keywords. The last thing you learn is that those keywords and all optimization using those keywords means absolutely nothing if people are not buying your product or service. The real focus of optimization is conversion rate. That is the ratio of people coming to your site versus the people coming to the site and spending money. Everything else is just a tool to increase conversion rate. High traffic numbers mean nothing if no one is buying what you sell.

I was introduced to conversion rate by my friend Noah Tyrrel.  He has a few years and a ton of experience on me in this field. He mentioned a couple of key factors that effect conversion rates: first 300 pixels, landing pages and efficient keyword usage.

First 300 pixels. That is all you have to entice the majority of potential customers that visit your page to become real customers. It takes less than a full second for most people to decide if they find a website interesting or not. Web trafficking statistics show that on average, a page has approximately 8 seconds to pull in the average surfer. In that time, they are seeing the first 300 pixels of your page (or landing page, but we’ll get to that). That makes the first thing they see on the site very very important.

Landing pages. Once a person has decided to click the link to your website, you need to make sure they are loading up a page that is specifically built to pull them in and make them customers. The majority of websites do not have landing pages. If you do, then your site will be way ahead of the game. The main idea behind a landing page is leading the customer right to the money page or money making part of your website. It should be interesting, seamless and offer little to no other options. Remember, the entire point is to get them to spend money once they land on your page, lets not give them other options to cloud the issue.

Efficient Keyword Usage. This is the part that makes your landing page and those fist 300 pixels all the more useful. Efficient use of your keyword(s) will help to increase conversion rates and decrease the money spent on advertising. Researching and testing what keywords attract the best type of customer for you is extremely important for conversion rates. If you are not attracting people that are likely to turn into customers, then you are not targeting the correct audience and are most likely wasting plenty of resources on your advertising efforts. I suggest using a combination of Google Adwords and Google Analytics to collect data on the keywords that work best for your business and website. Then use that data to improve upon what brings you business.

These three elements do not cover everything, but they cover the main starting points. If you haven’t heard of them, concentrated on them, or done work on your website involving them, I suggest you get busy.

2010
05/21
POSTED BY
CATEGORY
Learning SEO
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