Posts Tagged ‘ SEO ’

Guide Your Web Content

Content is king. Everywhere a person can look to find information about how to make their website better, that message is found. Get quality content and make sure your website is fully optimized. Experts suggest that all the text for each page should have a certain percentage of a specific key word or phrase. If you carry this line of thinking too far, the website you create will end up looking and sounding boring and distant. Avoid letting SEO tactics guide your content. The content you create for each page on your website should have a reason behind it, other than its good for your SEO. It should be serving a purpose. Today, capturing the attention of visitors is a deed with a strict time limit. Getting to the point and focusing your content to the overall theme of your company’s message is practically necessary.

Its about 10 seconds. Frankly, I am being generous. Its probably less.

A visitor will click onto your landing page, give what they can immediately see a quick vertical glance, and decide to stay or click away. It happens that fast. It behooves you to get to the point on the home page and landing pages. Get your message across and the ideas you want to promote out in front.

Visitors and customers will respond positively to upfront, honest boasts, as apposed to the bad taste murky promises leave in your mouth. With the crazy amount of scams and gimmicks assaulting the senses on a daily basis, consumers crave companies that project sincerity, originality and stability. Reflect these qualities through commitment to one message to consumers and developing a reputation for delivering.

The method and focus should transition to each page of the website. Don’t leave me in suspense when I click to a new page on your site. Tell me why I am here and what this page is doing for me. Make sure the rest the the content reflects the original interest of the page. Mesh your efforts with the intent to increase on-site optimization, planning key words or phrases for each page of your website. This will not only optimize it, but help keep the focus of the content in line with the intent behind the pages creation. This method leads to original content creation that reflects well upon the company as a whole. Create content and become an authority because you are the authority and not because you faked it.

2010
10/08
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CATEGORY
On-site SEO
Online Marketing
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Broadcast Your Business the Right Way

Almost everyone has access to the internet nowadays.  Most households are online and it seems over half the world either has a smart phone, a laptop that can connect remotely or both.  Companies are not relying on the locals in their neighborhood for business anymore.  Your online store can be accessed by potential customers from anywhere now.  The question is: what do they find when they look up your website?

This is the age if instant satisfaction.  When people go looking for something online, they expect to find it right away.  None of your customers are likely to be web development or web design professionals, yet they know a professional website when they see one.  When visitors find you online, is your website encouraging them to do business with you or discouraging them?  For the majority of businesses online, it is the latter.  Potential customers find the website and are immediately disappointed with what they see.  As an online business, you have only seconds to capture the attention and satisfy the interests of visitors before they click away.  This places an incredible amount of importance on the aspects that make-up their first impression of your online storefront, so lets run through them:

Speed. When people come to your website, they expect it to load quickly, if not instantly.  Does your website take longer than five seconds to fully load its front page or any particular landing page?  Then you are losing customers before they can even view what your website has to offer.

Reliability.  Once your website loads, is the visitor immediately assaulted by advertisements and pop-ups?  If so, then here is another reason for possible customers to click away before sampling any content on your website.  No one likes pop-ups.  They are annoying, they distract from any measures taken on your page to entice the customer.  People associate such things with scams and viruses, giving the impression that your online storefront is unsafe.  Are there Google Ads on your website?  If you are selling a product or service, why would you want to distract your customers with other sales opportunities?  Make a decision,  is your website there to promote your business or is it just a portal to other businesses?

Professionalism.  The look and feel of your companies website must project an aura of professionalism.  Accomplishing this is much more difficult than it sounds.  There is no set formula or certain trick to perform here.  The design and functionality should come across as smooth and planned out.  Too many online storefronts look thrown together, cluttered.  If what the visitor first sees looks disorganized, then the company probably is as well.

Eye Catching.  A planned out website lets the customer know that you are serious.  To give the impression that you are the best at whatever it is you do, you need stylish, interactive applications that set your online business apart from the dozens of others in your industry.  Upon landing on your website, visitors should be hooked by your ‘Wow’ factor.  Make them utter the universal phrase for acceptance – ‘that’s cool’.

Clear and Concise Content.  Explain the product, service or message you want to convey quickly and in a manner that eliminates confusion.  Do not make your visitors guess.  Tell them exactly what you want them to know.  This is the time to be boastful about the great idea that has shaped your company and why anyone needs it.

A business with a sub-par website (or even worse, no website at all) is like a salesman without a business card.  If you want visitors to become customers, then impress and assure them of your companies professionalism the second they begin viewing.  Remember, the clock is ticking.

*This post is brought to you by Dotcomweavers, Inc.  Dotcomweavers has been in business for the last 6 years.  It began with just 3 professionals with a desire to help small businesses and entrepreneurs with great ideas create a web presence and become online successes.  Now, the business consists of 22 hand-picked professionals that excel in their areas of expertise.  The growing company is proud to provide the best in web development and design to businesses in the New Jersey and New York areas.

2010
09/16
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CATEGORY
Learning SEO
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Aim Your Optimizing

The work I did last week was a bit unfocused.

I started the week off deciding to make use of my time in an efficient, prioritized fashion. In essence, this is suppose to be an attempt at rating and then ranking tasks in their relation to ROI for the website. I figured, I am after more views on my money pages. With this in mind, I set off to find some methods to get this done.

First on the list was Google Adwords. I had already signed up and just had to make a few ads and create a campaign for them. I set a low daily limit and let it run from Wednesday to this past Saturday. My feelings about the results were mixed. While there was a significant jump in page views, there was almost no increase in conversions. What the hell? I thought my ads were appearing on pages that had matching subjects or keywords or something. Okay, time to do some research. Skip to an hour later and I find that my assumptions on the workings of Google Adwords was correct. Still puzzled, I started checking through the ads I had made to find my goof. I had only made links in the ads to the main page; no links to the money page existed in the ads. I promptly fixed that grievous error and made a mental note in my ‘How to SEO’ folder: Linking to the money page is important.

Overall, I was satisfied with the results from my trial campaign. It doubled the amount of views of the home page for the days it was active on Google Adwords. This is definitely something that will have to officially be included in the marketing budget.

Moving to a separate topic: directory listings suck. I spent too many hours last week adding the website to business directories and the blogs related to the site to blog directories. My eyes bleed from filling out forms. There is one question I have for the SEO gurus out there:

Is paying for top directory listings essential to marketing your website?

Some of the prices I came across, for the paid directories, seemed- well, pricey. If getting listed in these directories is not of dire importance, then I would prefer not to waste the money.

The third direction my optimizing (I love saying that) took me last week was to the underhanded, lecherous task of back linking. Until I nail down 80% of the ranked back links of my competitors, I don’t think I will even bother with searching out other linking partners. I mean, why not start with the places that have a proven track record for ‘developing strategic partnerships with businesses in my industry’. Whew, that’s a mouthful.

2010
03/17
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CATEGORY
Learning SEO
Off-site SEO
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