Posts Tagged ‘ tips ’

Popularity is a Great Marketing Tool

By no means, is this a new idea. It is more along the lines of an often, overlooked tactic for creating interesting content for viewers. Current trends in entertainment and news are spread through social networks, online and off, like wild fire. If you are struggling to make your own content interesting, a great way to beef it up is linking it to what is popular. Find an angle that combines a main topic of your website with an issue in the forefront of your industry or a related one. It is a very simple concept that is followed by very few websites. The ones that do make use of this little trick, tend to be wildly successful.

Let me break it down for you. There are entire websites, based around nothing other than what is popular in the news or entertainment. Celebrities are always popular. Combine that with a gossip blog and you get a celebrity gossip blog. Thousands of these exist, one of the foremost being the blog by Perez Hilton. This man has made an actual living out of gossiping about what is popular in the celebrity world. TechCrunch is another site that is based entirely on what is popular and current in technology. Both of these sites are visited by thousands, looking for stories, information and media on the top issues in their industries.

While the above mentioned sites are more towards the extreme of my topic, they are clear examples of what catering to popularity can do for your website. Of course, not everyone is looking to do just that. Taking what is popular and using it in a means to help increase the interest in your own subject is the real goal. Running a website about protecting the planet? Maybe you should mention the steps towards green energy many businesses are taking. While you are at it, throw in a few articles about the rising cost of conventional energy sources. Is your website about politics? Find and focus on the big issues facing politicians in our country. Do some research and address the major concerns that are plaguing voters. Whatever you do, don’t only write about your own private opinions that may or may not relate to anyone else.

Website content must always be relevant to your target audience and the information they desire. That means that you cannot limit your website to one specific line of content. Find ways to link that content to other topics that interest your visitors. It will increase your traffic and help retain future visitors.

 

 

2010
11/29
POSTED BY
CATEGORY
General Writing
Online Marketing
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6 Reasons to use Social Media

Keeping ahead of the online marketing scene is a tough job. There are not many shortcuts left in the game and those remaining are known to everyone, eliminating the advantage they offer. The idea now, is to focus on what works and keep doing it. One of the tools that has been immeasurably successful is social media. Plenty of people and businesses alike, have crossed into the social media marketing scene. The question is: Why haven’t you?

Social media is probably the best thing to happen to online marketing since Google. Its is almost viral in its success. The number of sites that fit into this category continues to grow. Everyone wants more and more of what social media has to offer.

Here are 6 reasons why you and/or your business should break into Social Media:

  1. Social Media websites have done the hard work for you! They have brought people and ideas together all you have to do is join in.
  2. The number of potential customers you can find through social media is unlimited.
  3. It helps extend the reach of your message and presence to an unprecedented degree. If you lack millions of dollars to spend on TV commercials, this is probably the next best medium.
  4. When potential customers see you deeply involved in social media, its a validating experience for them. Social media websites have a lot of influence on what is hot and not on the internet.
  5. Since everyone else is already on the sites, its the best place on the internet to make sure you are seen, heard and known.
  6. The tool these websites provide is free. Customize your spot in the community they build and pay nothing. Make use of their resources to increase your popularity at no cost to you.

 

2010
10/12
POSTED BY
CATEGORY
Online Marketing
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